怎样不融资靠内容营销从0做到$2000万ARR？解析ClickUp早期的三套增长组合拳
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上一篇 火车司机如何打造40亿美金SaaS火箭？带你回顾PLG卷王ClickUp的前世今生
ClickUp冷启动组合拳
常规的内容营销做法会尽量避免直接推销产品，而是旁敲侧击的激发用户对产品的兴趣；SEO方面也会优先挑选长尾关键词作为切入点（比如 Notion）。
但是 ClickUp 选择开局就啃硬骨头，硬广为主、软文为辅，靠大量直白的内容在“任务管理工具”、“免费项目管理软件”之类的红海关键词上常年霸榜。
Notion，在四年里版本号只更新了不到20次，每年发布的新功能屈指可数。 ClickUp早期的发新版节奏是：每！周！五！
完整参考资料：
- https://www.ai-bees.io/articles/zeb-evans-productivity-platform-ceo-helping-the-world-save-more-time
- https://kareemazees.com/the-clickup-growth-strategy-scaling-to-20m-arr-in-2-years-in-the-competitive-work-productivity-category/
- https://www.toplyne.io/blog/clickup-the-product-led-productivity-tool
- https://storychief.io/blog/clickup-content-marketing-strategy
- https://hop.online/digital-strategy/clickups-video-marketing/
- https://www.youtube.com/watch?v=LBQ3MfOxWOE&ab_channel=SaaStr
- https://clickup.com/blog/3-things-i-learned-bootstrapping-clickup/
- https://www.youtube.com/watch?v=76imOav2gao&ab_channel=EICAgency
- https://www.youtube.com/watch?v=6vqR1nBqdYA&ab_channel=PAPERLESSMOVEMENT%C2%AE
- https://blog.getlatka.com/productivity-software-company-clickup-hits-almost-3-million-in-monthly-revenue-from-300000-customers/
- https://www.youtube.com/watch?v=g_wRAc7JatI&ab_channel=InTheir20s
- https://www.youtube.com/watch?v=nhVouHaO6so&ab_channel=NathanLatka
- https://moderncto.io/270-alex-yurkowski-cto-co-founder-at-clickup/
- https://soundcloud.com/meetdemio/how-clickup-reinforces-their-product-led-growth-engine-with-ppc-and-attribution
- https://www.youtube.com/watch?v=GsyDN9WP9y0&ab_channel=HeyDigital
- https://www.youtube.com/watch?v=tb2FhE8TMB0&ab_channel=MoreSaaStr
- https://www.youtube.com/watch?v=1WF__hIjZV8&ab_channel=HopOnline
- https://www.youtube.com/watch?v=R9FsaxmLxlg&ab_channel=ZenPilot
- https://www.youtube.com/watch?v=yFkjaIS6DBA&ab_channel=Traction-ACommunityforInnovators