7 Lessons from Andy Rachleff on Product-Market Fit

  • Execution Does Not Matter
  • Product 1st, Market 2nd
  • Prove Out a Value Hypothesis
  • Look for Desperation
  • Two Types of Disruption
    • New-market disruptions target non-consumers, or those who have not had access to features and functions being offered because of lack of money or skill.
    • Low-end disruptions target customers who are overserved by an incumbent.

  • Be a Contrarian Startup ideas can be placed on a 2x2 matrix. On one end, you can be right or wrong. On the other end, you can be consensus or non-consensus. Of course, you won’t make any money if you are wrong.

  • First Niche, then Mass