The Growth Toolkit: How Shopify Landed 188,029 Links & 2M Visits
Overview ATTACH
(Shopify) their growth engine but one that contributes to 2 million organic visits a year and 188,000 inbound links.
An investment in free tools like a Privacy Policy Generator and Logo Maker has helped Shopify have a presence in the search engine results page for over 70,000 different keywords and phrases.
- There are 5 million searches for “mortgage calculator” per month.
- There are 135k searches for “business plan template” per month.
- There are 35k searches for “privacy policy generators” per month.
The Privacy Policy page boasts more than 75,000 organic visits a year for Shopify. The tool has been linked to more than 1,700 times and currently ranks for more than 445 keywords.
The free Logo Maker (Hatchful) generates nearly 500,000 visits a month for Shopify.
Free Tools also:
- Generate leads through these experiences
- Generate backlinks boosting their site authority
- Build stronger relationships with their market
- Capture emails to help them stay top of mine
- Strengthen their SEO moat by ranking for new keywords
- Weaken competitors through arbitrage
How Much Does It Cost To Create A Free Tool?
Why Acquiring Products Can Pay Massive Returns ATTACH
In 2017, Shopify acquired Oberlo.com for $15M
Our data predicts that Oberlo will generate over 2 million visits a month by March 2021.
The total value of the organic traffic they capture is worth $21 million. It’s attracted as a product more than 480,000 backlinks, ranks for 825,000 keywords and is on track to generate 21 million annual visits a year by 2021.
简单来说，Shopify 获取量首先是靠 inhouse built free tools，然后通过收购 Oberlo 来获取更多的流量。