Product Led Growth: Everything You Need to Know

You have probably heard terms like ‘freemium,’ ‘try-before-you-buy,’ and ‘free trial’. All these definitions go hand-in-hand with the PLG approach.

Historical Overview: The Rise of the End-User

The Difference Between Product-Led Growth and Traditional Growth Approaches ATTACH

Interestingly, PQLs convert 3-4x higher than MQLs. Salespeople keep an eye on the users to help them overcome any hurdles and understand the value the product brings. today, 75% of B2B buyers are leaning towards a self-serve model.

Why Your Company Should Go “Product-First”: The Benefits of Product-Led Growth

1. Fast and global growth.

2. Low customer acquisition costs (CACs).

3. Better user experience and short TTV (Time to Value).

4. Virality.

4 Best Tips on Using Product-Led Growth for Better Customer Acquisition and Retention

1. Understand what value you bring.

2. Communicate your value to customers.

3. Keep your promises.

4. Develop product features that create customer acquisition loops.

Product-First Companies: Examples

1. Tidio

2. Visme

3. Mailshake

What Is the Future of Product-Led Growth Strategy, and How It Will Transform Customer Acquisition Models