How Calendly Harnesses PLG and Virality for Growth

Product-market fit: A non-negotiable starting point

There are three elements to Product-Market Fit

  • The product
  • Distribution
  • Customers

Product led growth: An all-in affair

Calendly is a truly viral product. There is no single user version of engagement with Calendly; it’s only relevant when there are at least two people involved—the meeting planner and the meeting invitee.

The long-term Plan: Optimizing your viral factor

The bottom line: It’s all about solving problems

There may be all kinds of complex strategies and tactics rolled up under PLG: good product-market fit, viral loops and more; but at the end of the day it all boils down to one simple core idea: Solve your customer’s problems.