How Atlassian Helps Startups Clone Their Product Led Growth Strategy
One PLG Adopter Created Hundreds More
The rationale behind Atlassian’s go-to-market strategy was threefold:
- If we don’t have sales staff, the product must sell itself
- If the product needs to sell itself, it must be easy to try and it must be “cheap enough” to be purchased without C-level approval
- If it doesn’t need approval, the purchasing process must be easy for end users
Atlassian mastered the way their software is discovered, tried and purchased, all assisted by an automated online experience.
Finding and Solving Real End User Pain
Atlassian has always maintained a public Jira to track feature requests for its products, where anyone could filter for the most voted (meaning: most wanted by customers) features.
现在似乎已经很难找到了
From 1 Product to 7 Following Atlassian’s PLG Strategy
Atlassian Marketplace and its services played a significant role in providing Midori the perfect conditions for implementing a product led growth strategy.