Post Growth Strategy
Self-serve
We believe this approach will lead to the best product for end users, which is how we’ll build the best company.
1-2-3 framework
Product
This means the path to revenue starts with adoption of a Free version, then working out how to get teams (whether a small team at a big company or a 20 person startup) onto a paid version, and ultimately how to get departmental adoption at large enterprises.
| 1-Free | 2-Team (Self Serve) | 3-Enterprise (C-Level) | |
|---|---|---|---|
| Value | Creation | collaboration | compliance |
| GTM | Free/adoption | Self-serve | Enterprise |
Examples of other companies following (part) of this
Postman
LaunchDarkly
Structure FAQ
Why do you have “sales” for the free product?
Developer experience will help ensure the open source product is properly adopted, for $0 in this case.