How To Become A Customer Acquisition Expert
Where You CAN’T Learn Customer Acquisition
- There is no one unicorn course/source that will teach you everything you need.
- You will not learn digital marketing and customer acquisition in college.
- You will not become a customer acquisition expert by exclusively watching/reading endless courses and blogs. At some point you just have to jump in and get your hands dirty.
- Certifications are bullshit.
Learning Plan - Shape Yourself Like A “T” ATTACH
I have tried to simplify the path as much as possible. There are three layers:
- Base Layer
- Marketing Foundation
- Channel Expertise The third layer is where you will need to make some choices.
Which Channels Should You Go Deep On?
But I’ll give you two things to consider as you are deciding.
- Your Preference and Skills
- Take A Bet On On An Emerging Channel
Some General Tips
Get Something To Experiment With
Learn From Others
Learn From Other Companies
For example, in content marketing I would pay attention to companies such as Moz, HubSpot, KissMetrics, and Buffer. Use tools to research and follow their strategies such as Moz Research Tools, Followerwonk, SEMrush, WhatRunsWhere, and SocialCrawlytics.
Keep A Scrap Book
The Base Layer
Basic Statistics
- Introduction to Statistics via Udacity (course)
- Statistics One via Coursera (course)
Basic Programming
-Intro to Programming (base concepts)
- Learn HTML and CSS via Treehouse
- Javascript and JQuery via Treehouse
- Simple Ruby on Rails via Treehouse
- Intro to Computer Science (for Python) via Udacity