SaaS Companies Are Doubling Down on Product-Led Growth ATTACH
Product-Led Models ATTACH
Visitor-To-Free Account Conversion
Free-to-Paid rate ATTACH
Product-Led Growth Metrics
TTV: TTV is the time it takes new users to reach their activation moment. The faster you get users to activation, the more likely it’ll be that they stick around.
Activation Rate: When the user has experienced meaningful value in the product. (Sometimes referred to as the “Aha!” moment).
PQL: A product qualified lead (PQL) is a lead that has experienced meaningful value using your product through a free trial or freemium model. These users are the best positioned for an upsell.
