Your guide to Webflow’s $4B PLG engine
Your guide to Webflow’s $4B PLG engine ATTACH
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of:
- $100 million in annual recurring revenue (ARR)
- 200,000+ customers
- $4 billion valuation
- $120 million in fresh Series C funding
Webflow’s early growth strategy: Community and SEO
Bolstered by the early success, Webflow continued to build for its community with its Showcase product, which launched in 2014.
Webflow’s decision to invest in sales-assist
Webflow implemented through Mixpanel, Segment, and Clearbit data enrichment. Armed with enriched company data on Webflow’s users, Bryant could create a query for users at companies with over 500 people.