Airbnb: The Growth Story You Didn't Know
Airbnb : The Growth Story You Didn’t Know ATTACH
Craigslist Platform Integration
The Airbnb team knew through both market research and their own experience that Craigslist was the place where people who wanted something other than the standard hotel experience looked for listings—in other words, Airbnb’s target market.
Craigslist Poaching
Start with the Perfect Experience and Work Backward
Instead, they rented a $5,000 camera and went door to door, taking professional pictures of as many New York listings as possible. This approach led to two to three times as many bookings on New York listings.
This led to the Airbnb photography program, which was officially launched in the summer of 2010.