Idea Prioritization With ICE and The Confidence Meter
Idea Prioritization With ICE and The Confidence Meter ATTACH
- Which product idea would you choose?
Prioritizing Using ICE Score
- Impact is an estimate of how much the idea will positively affect the key metric you’re trying to improve.
- Ease (of implementation) is an estimation of how much effort and resources will be required to implement this idea. This is typically the inverse of effort (person-week) — lower effort means higher ease.
- Confidence indicates how sure we are about Impact, and to some degree also about ease of implementation. I’ve written a whole article to explain why prioritization by impact and effort is not enough.
Prioritization round 1: First ICE
Calculating confidence
Prioritization round 2: Estimations and feasibility checks
Prioritization round 3: Market Data
Prioritization round 4: Customer Evidence
Final Prioritization Round And a Winner!
Takeaways
