How Booking.com Uses 1000's of Experiments
How Booking.com Uses 1000’s of Experiments
The Company
Booking.com is the world’s largest price comparison site for travel expenses such as flights, hotels, car rentals, excursions, and more, offering discounts and rewards for consistent usage.
The Experiment Pt. 1
assuming each test is an A/B test, they have 2^1000 experiments active right now!
The Experiment Pt. 2
Booking’s Ex-Director of Design, once set a few guidelines for their culture:
- No HIPPOs (highest paid person’s opinions)
- Every decision is a democracy, but test every decision
- Trust your tools