5 psychological triggers to spark a successful user activation
5 psychological triggers to spark a successful user activation
To make your user Activation successful…The answer is by implementing psychological triggers in your user activation strategy. Every human decision is based on a psychological influence. Let’s take the same example of sales here.
Selling any product or services to your audiences involves some kind of hidden psychological trigger.
For example: An Insurance agent will convince you to buy a policy by emphasizing on words like- life security, family security, low premium and so on, which acts as a trigger that echos in your head somewhat like this…
“OK so I get security for life, my family will be safe in my absence and all of it at an affordable premium, so I am totally buying it!”
This is how psychological trigger works in influencing people to make a desired decision.
According to a research, 65 percent of users say a poor mobile experience negatively impacts their opinion on the brand.
To activate a user, you need to first understand their psychological expectation from the product.
- What do users want from the app?
- What goals are they trying to accomplish?
- In which stage of the user journey they are in currently?
- What has kept them active in the first place?
For instance, an app that has contextual walkthroughs and nudges to guide users to the app’s important functions are more likely to stay put, as they are well-informed users.
Here are some of the popular psychological concepts you must use to activate new users and make your app tick.
- The Zeigarnik Effect – Remind users about their unfinished tasks
- Paradox of Choice – Limit the choices to help users make better decisions
- The Peer Pressure Effect – Influence one user to invite new users.
- Endowed Progress Effect – Give users a head start to complete the goals.
- Ambiguity Effect – Equip users with adequate information to make decisions.
- Resistance Psychology – Identify user resistance and alter your actions.