How to Create a Customer Journey in Ecommerce (With Examples)

How to Create a Customer Journey in Ecommerce (With Examples) ATTACH

Manage Customer Journeys, Not Lifecycles ATTACH

Mapping the customer journey

Harvard Business Review defines a User Journey Map as:

“A diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it is a product, an online experience, retail experience, or a service, or any combination.”

From personas to a customer journey map through data

Step 1. Monitor your behavior flow report to see how customers move on your site

Step 2. Analyze the top conversion path report to see what platforms people use at each stage

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