How to shorten time to value with better user onboarding
How to shorten time to value with better user onboarding
What is Time to Value?
1. Immediate or short time to value
example of immediate TTV is HubSpot’s Website Grader. Simply plug in the URL of your website to receive a score for your site across categories like social media, SEO, and lead generation. The tool provides immediate value for users and serves as a powerful lead generation tool for HubSpot.
2. Long time to value
Signing up for expense management software doesn’t provide value. The aha moment comes when a user files their first hassle-free expense report, a task which requires several steps to complete.
Reducing time to value helps prevent churn
The longer your time to value, the more customer turnover you’ll see.
5 strategies for reducing time to value
It’s crucial that you to help customers reach that point as quickly and efficiently as possible. Behavioral emails, in-app user onboarding, customer success managers, usability testing, and personalization can all help generate excitement and momentum while gently guiding users towards their aha moment.
1. Motivate users using behavioral emails
During the free trial period, users are sent a series of emails triggered by certain behaviors. Each email includes a lesson specific to a task within the app, and the CTA takes users straight to that feature, allowing them to execute on that task immediately.
2. Guide users toward a goal with in-app onboarding experiences
3. Take a hands-on approach with concierge onboarding
Customer.io discovered the benefits of concierge onboarding after A/B testing their onboarding process. They emailed 400 new users two days after signup, offering half of them a live call to help them get started with the product. The results of the test showed that users who received the offer of concierge onboarding were twice as likely to become paying customers compared to those who didn’t.