Your Guide to Product-Led Marketing

Your Guide to Product-Led Marketing ATTACH

There are two flavors of templates:

  • Programmatic templates: For example, “How to do X+Y” pages. Not much content is needed—just enough to convey value and the context of how you help a user achieve their goal.
  • Bespoke templates: You actually create your own templates along with content around them.

Instead of static white papers or lengthy guides, SaaS companies are creating curated hubs around key product pillars.

3. Benchmark and trend data

4. Competitive comparisons

5. Product education

6. Free ungated tools

Bonus: Product-led SEM