User Personas, Scenarios, User Stories And Storyboards: What’s the Difference?
User Personas, Scenarios, User Stories And Storyboards: What’s the Difference?
1 — User Personas
A user Persona is an archetype or character that represents a potential user of your website or app. In user centered-design, personas help the design team to target their designs around users.
Benefits to your design process
How to create a user persona
2 — User stories
A User Story is a short statement or abstract that identifies the user and their need/goal. It determines who the user is, what they need and why they need it. There is usually one user story per user Persona.
For example: “As a UX Manager, John oversees all the design projects, including assets creation and prototyping efforts, at the design consultancy where he works. He needs easy access to a design tool that allows him to centralize UI libraries so that multiple designers to work simultaneously on a prototype.”
Benefits to your design process
How to write a user story
3 — Scenarios
A Scenario is a situation that captures how users perform tasks on your site or app. Scenarios describe the user’s motivations for being onsite (their task or goal) and/or a question they need answered, and suggest possible ways to accomplish these objectives. It is essentially a development of the User Story, and can relate to multiple target users. However, scenarios can also be broken down into Use Case that describe the flow of tasks that any one user takes in a given functionality or path.
For example, a scenario could outline how John uses a mobile app to buy a ticket to a design workshop whilst on his way to work.
Benefits to your design process
How to write a scenario
4 — Storyboards
A Storyboard is a visual representation of how the user would react with your site or app.