Product Direction - Growth
Product Direction - Growth
Growth Section Overview
Growth Section’s Principles
- Principle 1: The Growth section focuses on connecting our users with our product value
- Principle 2: The Growth section sits in the intersection of Sales, Marketing, Customer success & Product
- Principle 3: The Growth Section uses a data-driven and systematic approach to drive growth
- Principle 4: The Growth Section experiments a lot and has a “Win or Learn” mindset
How we launch experiments at GitLab?
Growth Section’s Current Focus Area
Growth Section’s Mid-term Plan
Maximize new customers conversion
Drive feature adoption and usage
Drive growth with insights from data and research
Growth Insights Knowledge Base
Dashboards
Insights
Growth Experiments Knowledge Base
Growth Experiments Knowledge Base - Upcoming Experiments
Growth Experiments Knowledge Base - Active Experiments
Growth Experiments Knowledge Base - Concluded Experiments
Growth Coffee & Learn Sessions
| Expert | Topic | Video | Notes |
|---|---|---|---|
| Chris More | AMA on Open source & growth | NA | AMA Notes |
| Holly Chen | Growth Loop & Journey of Slack | Video | Summary |
| Linsha Chen | How Airbnb does experimentation | Video | AMA Notes |
| Jike Chong | How to Lead in Data Science | Video | AMA Notes |
| Anuj Adhiya | High Performing Growth Teams | Video | AMA Notes |
| Robert Neal | Experimentation system AMA | Video | AMA Notes |
| Carl Gold | Fighting Churn with data | Video | AMA Notes |