maxOS Braindump
Product-Qualified Lead
Definition
是一种
线索
。指通过免费试用或免费模式使用产品,并体验到产品价值的用户。因此 PQL 比其他
Leads
更有可能成为付费用户。
Links to this note
2022 Product benchmarks - Openview
How Calendly will scale to $1B ARR
Leads
Mastering Product Experience (in SaaS): How to Deliver Personalized Product Experiences with a Product-led Strategy
OpenView 2021 Product Benchmarks Report
PQL-to-Customer Rate
Product-Led Growth Benchmarks 2022
Product-led growth metrics