Repeatable, Scalable & Profitable Growth
https://docs.google.com/spreadsheets/d/16Wd4MsQpgdnbfZoQPtNjNFQ0Cv5G_kuT2W-Z588O4Kk/edit#gid=0
Finding Product-Market Fit ATTACH
Greate mistake: design, build, sell. Instead: Sell, design, build.
Founders from technical and product backgrounds not comfortable with prospecting or cold calling
Mark’s Method
Turn on a flow of leads
Find a great search engine marketer.
Take 2 months and work every lead trying to get a phone call
Need to get money frmo strangers not warm leads
This process tests every hypothesis and either validates or proves you wrong.
Learn from hypothesis
- Who will pay? (Market Segmentation)
- For what? (product development)
- How much? (pricing and Go to Market model)
Finding a Repeatable Growth Process – Part 1 ATTACH
The key sign is Bookings ATTACH
In SaaS, bookings is Net ARR.
Messaging is powerful
Tell a story, and customers don’t wanna know your product features, they want to know the benefits, claer, simple, short and differentiation from competitions.
Positioning Statement
- For who?
- Who needs waht?
- Our category?
- Provides: Key benefits
- Unlike: Key competitors
- We provide: Key differentiators
Buyers Journey ATTACH
Common data about the funnel ATTACH
Persona ATTACH
Finding a epeatable Growth Process – Part 2 ATTACH
Designing a growth process to match buyer’s journey ATTACH
Middle of funnel ATTACH
Sales - lead stage ATTACH
