LTV-CAC Ratio
Definition
it’s LTV / CAC for SaaS startup, LTV/CAC should be > 3, else the LTV too short to cover the CAC, it’s also related to Months to Recover CAC
it’s LTV / CAC for SaaS startup, LTV/CAC should be > 3, else the LTV too short to cover the CAC, it’s also related to Months to Recover CAC