Monthly Recurring Revenue
DEFINITION
SaaS businesses are subscription-based, and the recurring nature of this payment model makes it relatively easy to track and forecast revenue, in a way that other business models struggle to do.
Formula
期末的 MRR = 期初的 MRR + New MRR + Expansion MRR - Contraction MRR - Churn MRR + Reactivation MRR
Net MRR
Net MRR = New MRR + Expansion MRR - Contraction MRR - Churn MRR + Reactivation MRR