maxOS Braindump

Average Revenue Per Account

DEFINITION

The average MRR across all customers

Formula

ARPU = MRR / Number of Customers

Links to this note

  • Customer Lifetime Value
  • Get Out of the ARPU-CAC Danger Zone with Channel Model Fit
  • Product-led growth metrics
  • SaaS Metrics – A Guide to Measuring and Improving What Matters
  • The Model Market Fit Threshold & What it Means for Your Growth Strategy
  • The Ultimate SaaS Metrics Cheat Sheet
  • What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer