The Product Manager Contribution

NOTES

In order to solve for value and viability, the competent Product Manager must skilled in the following four critical areas:

  1. Deep Knowledge of the Users and Customers Without this deep customer knowledge, the product manager is just guessing.
  2. Deep Knowledge of the Data
    1. be expert on how the product is being used
    2. and sales
    3. and changing over time.
  3. Deep Knowledge of the Business understanding your go-to-market strategy, the needs of your various stakeholders your business model the dynamics of the ecosystem you operate in; and certainly the economics of your product.
  4. Deep Knowledge of the Industry
    1. not only includes competitors, but also key trends in terms of technology, customer behaviors and expectations.

In certain companies, there is so much in terms of domain knowledge, the Product Manager may be supplemented with what are called “domain experts” or “subject matter experts.” Examples of this would be companies building tax software, or creating things like medical devices.